The 28,000 square foot, sport performance-led retail experience brings the brand’s latest performance innovation, member services and sport programming to help consumers stay active
Singapore, 18 January, 2024 – Nike, in partnership with GMG, a global retailer and distributor based in the Middle East, opens Singapore’s newest sport hub, Nike Orchard Road. The store is designed to serve athletes* of all ages (men, women and kids) in the city who are passionate about sport and enjoy being active.
The Nike Orchard Road store has three levels and occupies 28,000 square feet of space, which makes it the company’s largest mono-brand Nike store in Asia, outside of China. The store features Nike’s online-to-offline (O2O) services and unique, Nike-only digital experiences.
Driven by consumer insights, the store’s product offering is a curated assortment of Nike and Jordan Brand product for athletes who care about performance innovation, style and new trends.
Nike believes women and girls are the future of sport, and the brand is committed to creating meaningful innovation, design and experiences for her. Nike Orchard Road will equip her with the company’s latest innovations for women, including fitness footwear, bras and leggings.
The store’s first floor will include a redesigned bra and leggings destination to showcase the benefits she cares about most, including fit, feel and support. Nike Orchard Road’s store athletes (how Nike refers to its store employees) will also be available to guide with expert product knowledge and bra fitting.
Designed to be more than a store, Nike Orchard Road features the Swoosh Studio, a sport, wellness and creativity space that is designed to help power consumers’ active lives. The Swoosh Studio will host holistic fitness and wellness programming with Nike Trainers and Coaches, designed with her in mind and serving all athletes. In addition, the Swoosh Studio’s style and creativity workshops will be held with a focus on amplifying her self-expression and confidence in sport and life.
“Nike Orchard Road is a response to the growing love Singaporeans have towards sports,” said Sanjay Gangopadhyay, VP/GM, Nike Southeast Asia and India. “Whether you are running your first mile or your 100th, doing yoga or shooting a game-winning basketball shot, Nike Orchard brings the best of sport to the city and celebrates all forms of movement. It is our newest, biggest sport hub in the region where all athletes belong.”
With Nike By You, Nike Members can express their creativity in an immersive customization experience on the third floor. Select footwear and apparel purchased in-store can be personalized with city-exclusive graphics and accessories. For the store’s opening, Nike Orchard Road will offer customization options by three Singaporean artists whose Nike designs are inspired by both the pulse of sport and athlete stories of Singapore.
Mohammad A. Baker, Deputy Chairman and CEO of GMG commented, “Together, with our long-term partner, Nike, we are committed to bringing a best-in-class retail experience to Singapore and the region with Nike Orchard Road. We will continue to inspire consumers to win in sport every day in ways that make the world better.”