Leadership

A brighter future through purpose and innovation

Our family-owned company has a forty-year legacy as a trusted partner for growth and innovation across global markets. We are dedicated to staying ahead of the curve while delivering strong returns on investment. We want to inspire people to win in all they do, and live in ways that make the world a better place.

Our achievements and innovations speak for themselves, having transformed us from a single Dubai store to a global company that enables well-being through our sports, food and health divisions.

Our mission is to keep evolving and constantly challenge ourselves to deliver greatness in everything we do. To do this, we must be the change we wish to see, and inspire our partners and communities to do the same. We play to win as one family: with dedication, spirit and heart. From developing a more sustainable business practice to discovering new ways to serve our community, we remain committed to putting our people and our consumers first.

As we look to expand our reach, influence and impact even further over the coming years, we invite you to join us on this journey.

Mohammad A. Baker
Deputy Chairman & CEO