We are GMG,
Born to win

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors.

BUSINESS

We cater to our communities and partners with products and services that change lives.

For more than four decades, we have continually innovated new ways to bring superior customer experiences to our partners and customers. We care passionately about our people, the communities we serve, and the world we live in. We are driven by a clear purpose: to inspire others to win in all they do.

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HERITAGE

From humble beginnings to a global well-being company

Learn how GMG keeps building on its forty-year legacy

Discover our full heritage

HIGHLIGHTS OVER THE YEARS 1977 The beginning of our adventure with a small butchery opened by Mr. Abdul Aziz Baker supplying fresh Western meat, fish and cuts.

1978 Al Khayam Pharmacy opens

1979 First Sun and Sand Sports store

1988 Jumeirah Centre opens

1990 The first Supercare Pharmacy

2000 Emirates British Nursery opens

2003 First Sun Coast store opens

2010 Signing of Saudi Arabia contract with Nike

2012 Acquisition of Nike stores

2012 The brand Trilogy is established

2014 GMG distribution expanded to Iraq

2016 GMG introduces e-commerce

2016 Jordan flagship store opens in the Middle East

2016 Converse store opens

2016 Basketbolista store opens

2017 Launch of Nu Athlete

2017 Pedaliere store opens

2017 GMG Store Acquisition from Retail Corp

2018 Launch of new Trilogi mega distribution center

2018 Nike Beacon launches in Dubai

2019 Dropkick store opens

2020 GMG acquires Royal Sporting House in Asia

2021 Opening of new Saudi HQ office in Riyadh

2021 Omnichannel retail system launches

2021 Global rebranding of GMG

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PEOPLE

We inspire others to win in all they do

Are you as passionate as we are?

7000⁺

Employees

120⁺

Brands

Countries

VALUES

The core principles we live by

One Family

We are united by one purpose: we play to win, and we win together. We explore untapped opportunities that bring us out on top. We act with ownership and integrity. We are one heartbeat - one family.

Keep evolving

We are pioneers, leading the way for the evolution of our industry. Winning is our attitude. We are obsessed with growth and push ourselves beyond what is possible.

Be The Change

We are the change. Every challenge we face is another opportunity to evolve and take ourselves and our customers to new heights. We are self-starters and the drivers of our own destiny.

Simple is Smart

We cut to the core of what matters and make proactive decisions to find smart solutions. Because we have a winning attitude, we make things happen and deliver every single time.

Consumer First

We are obsessed with our consumers. We know them inside and out. We go above and beyond for them with everything we do, no matter what that is. We are constantly evolving to exceed our consumers’ expectations.

We are GMG, Born to win