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JD Continues to Expand in the Middle East – Opening its First Store in Saudi Arabia

September 12, 2024
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The new JD store in Riyadh is not just any store—it’s the largest JD outlet in the MENA region, spanning an impressive 9,000 sq. ft. Known globally as the “King of Trainers,” JD brings its signature shopping experience to Riyadh. This flagship store promises to be a hotspot for sports and fashion enthusiasts in the region.

Carl Masterman, President – Sports at GMG, commented, “Riyadh represents another milestone following our successful launches in Bahrain, Cairo, and Doha. We’re committed to inspiring the youth with our blend of sport, music, and fashion. This store will revolutionize the athleisure and sports fashion scene in Riyadh and pave the way for future expansions in Saudi Arabia.”

Grand Opening Celebrations

To celebrate the launch, JD has curated a week of thrilling events and activities designed to engage the consumers and showcase what it truly means to elevate retail experiences. Here’s a rundown of what’s in store:

  • Exclusive Media and Influencer Preview: On Thursday, 12th of September, guests will enjoy a special preview of the new store, complete with food and beverages, and an in-store henna station.
  • Live Entertainment: Also on Thursday, Saudi rapper Lil Eazy will perform alongside DJ Shancoty, powered by Nike, starting at 8 PM.
  • Magazine Cover Photobooth: On Friday, 13th of September, the first 100 shoppers will have the chance to be featured on a limited-edition magazine cover, courtesy of adidas.
  • Tote Bag Customization and Meet & Greet: On Saturday, 14th of September, shoppers can customize their tote bags with every purchase and meet Al Hilal’s striker Aleksandar Mitrovic from 5-7 PM, powered by Puma (timing subject to change).
  • Game Day Fun: On Sunday, 15th of September, enjoy interactive games like ‘Mystery Box’ and ‘Connect 4’, powered by Asics.
  • JD Gifts and More: Throughout the weekend, the first 150 customers each day will receive exclusive JD gifts with their purchases.
  • Saudi National Day Celebration: On the 20th of September, JD will collaborate with local artist Rex Chouk to create a special illustration and offer footwear customization, powered by New Balance.
    • Looking Ahead

      According to a report by Savills (one of the world’s leading property advisors), Riyadh is expected to be one of the fastest-growing cities by 2033, with a projected 26% population increase and substantial infrastructure investments by the Government. Under a 10-year agreement, GMG plans to open approximately 50 JD stores by 2028, focusing on locations across the United Arab Emirates, Saudi Arabia, and Kuwait.

      The launch of JD Sports in Riyadh marks a pivotal moment in the brand’s global expansion strategy, and the excitement surrounding this opening reflects JD’s commitment to bringing cutting-edge sports fashion to new markets.