Nike Unveils a New VivoCity Store

July 08, 2022

For athletes and sport lovers of all ages

Singapore, 8 July, 2022 – Nike, in partnership with GMG has unveiled a new store at VivoCity, Singapore. Nike VivoCity, which spans 5,900 sq. ft., is styled after a running track – bringing consumers closer to sport, and closer to one another. The store is an invitation to all to make the store their playground or a resource for their next breakthrough.

Nike VivoCity offers consumers a range of innovative gear, sporting essentials and seasonal offerings across men, women and kids. It brings adult and young adult athletes and sport lovers best-in-class Nike products and services for running, training, playing basketball, or simply living an active lifestyle.

Athletes need to be equipped with the right gear. At VivoCity, consumers can access our Styling Expert Sessions with Store Athletes who assist to pick out suitable apparel and footwear for the needs of consumers of all ages, whether for running, training, playing basketball, or simply living an active lifestyle.

As an extension of Nike’s commitment to helping athletes find the right fit, our Bra Fit 2.0 sessions sees Store Athletes talking consumers through the process of picking the right bra for their sport of choice.

Some other highlights include:

Focus on basketball - Nike VivoCity offers an extensive range of basketball gear from shoes, apparel, to accessories for fans of the sport of all ages.

BOPIS - Buy Online, Pick-up In Store service allows customers to purchase items on and pick up their order at Nike VivoCity.

Community events - Nike VivoCity is also fitted to hold events, so Nike and GMG 1 Athlete Club (previously SUTLLIFE Athlete) members should stay tuned for updates on programmes and classes in-store.

Carl Masterman, GMG Senior VP Retail, SEA – Sports, said, “In our commitment to bringing consumers closer to sport, we are reintroducing our VivoCity store that is fitted to offer athletes of all sports and expert levels some of the most innovative Nike products and services today. At VivoCity, fit is our focus – and our Store Athletes are on hand to ensure that shoppers are equipped with the best fit for their sport of choice or lifestyle needs. The personal touch is extended also to our Buy Online, Pick-Up In Store service and community events for like-minded athletes that will be unveiled in the coming months.”

Nike VivoCity is located at 1 HarbourFront Walk, #01-58 VivoCity, Singapore 098585.

About GMG

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors.

Its vision is to inspire people to win in ways that make the world better. Today GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods.

In 2020, GMG acquired Royal Sporting House, a leading multi-brand sports retailer in Singapore and Malaysia, extending its reach into key Asian markets with a potential customer base of up to 700 million people. In 2022, GMG further expanded its Asia footprint with the acquisition of Nike-only stores from SUTL Corporation.

Under the ownership and management of the Baker family, GMG has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, it has introduced more than 120 brands into its markets, including international brands such as Nike, Under Armour, and Timberland.

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