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GMG’s Everyday Goods division makes European debut at SIAL Paris 2024

October 21, 2024
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  • UAE’s homegrown retail and manufacturing conglomerate showcases award-winning products and new launches at the world’s premier food innovation exhibition
  • GMG shines at SIAL as homegrown product innovations earn global acclaim.
    • Paris, France, October 21, 2024: GMG, a global well-being and retail conglomerate, is making its inaugural appearance at SIAL Paris 2024, the world’s largest and most influential food innovation exhibition. This debut marks a pivotal step in GMG’s ambitious strategy to unveil its diverse food portfolio to a European audience, reflecting its commitment to expanding its global footprint.

      Participating under the Everyday Goods division, GMG’s presence follows another commanding presentation at Gulfood 2024 in Dubai, the Middle East’s largest food show, and an impressive first appearance at the Summer Fancy Food Show in New York, the speciality food industry’s premier event.

      In a significant achievement, GMG’s latest product innovation of Farm Fresh Chicken Chips, “Shnax” has been nominated for the prestigious “Innovative Product” award by SIAL’s independent jury. This achievement, prominently displayed at the GMG stand, underscores the company’s commitment to innovation and highlights its success in bringing cutting-edge food products to the international stage. This recognition for products made by a UAE homegrown brand at such a renowned global platform further solidifies GMG’s position as a forward-thinking player in the highly competitive global food industry.

      Mohammad A. Baker, Deputy Chairman and CEO of GMG, commented: “Our debut at SIAL Paris 2024 represents a pivotal moment for GMG. As we introduce our diverse portfolio to a European audience for the first time, we’re not just showcasing products but presenting a vision of innovation and quality that transcends borders. This strategic move aligns with our DNA of aggressively pursuing new markets and reinforces our position as a key player in the international food industry. It also highlights the UAE’s emergent status as a global food manufacturing hub.”

      GMG is showcasing its range of established food brands – Farm Fresh, Sapora, RUH, and Klassic – while introducing the new Black Pepper Karahi, an exclusive offering under the RUH brand. These products have already garnered significant attention from international buyers and industry experts at previous global food events and highlight GMG’s commitment to innovation and market-specific offerings.

      Roy Nasrallah, Vice President of Marketing GMG, said, “Building on our successful participation in Dubai and New York, we’re thrilled to introduce our diverse brand portfolio to a discerning global audience at SIAL Paris. We’re eager to showcase how our innovative products are gaining international recognition and explore exciting partnership opportunities across various markets.”

      SIAL Paris 2024 runs from October 19 to 23 at the Paris Nord Villepinte Exhibition Center. GMG is exhibiting at Hall 7, where visitors can explore its innovative product range and engage with company representatives.