Neighbourhood-friendly store brings sport closer to the community
Singapore, 1 July, 2022– Nike, in partnership with GMG, has unveiled a new store in Singapore’s Bugis Junction.
Designed as a neighbourhood store, Nike By Bugis is a meeting point for athletes and sport lovers while bringing personalised shopping experiences to the whole family. Thoughtful attention has been paid to female shoppers to delight them with carefully curated, best-in-class Nike products and services.
Some highlights at the store, include:
Athlete’s Picks – A selection of seasonal styles curated by the store staff to inspire consumers make sport a daily habit.
Bites By Bugis – As its inaugural offer, Nike By Bugis is partnering with F&B outlets from around Bugis for consumers to enjoy a healthy food or drink when they spend $150 at Nike By Bugis.
Member Experience Rewards – Exclusive to 1 Athlete Club (previously SUTLLIFE Athlete) top tier members: Nike By Bugis will avail them access to a yoga studio and a strength and weights training partner in the vicinity for a complimentary session.
As the country opens up, the new Nike By Bugis ushers in a sporting destination to activate the next normal for all, whether they are fitness enthusiasts, sport inspired or purveyors of active lifestyle.
Carl Masterman, GMG Senior VP Retail, SEA – Sports, said, “We are excited to introduce Nike By Bugis, a unique store concept that encourages community-building around a common love of sport and an active lifestyle. The store, located at Bugis Junction, a central retail hub in Singapore, offers shoppers the latest Nike products and services with personalised touchpoints throughout. We are proud to have our Store Athletes play an essential role in offering these personal touches and community-building. In keeping with Nike’s Led By Her approach, much care has been taken to ensure Nike By Bugis supports women in their pursuit of an active lifestyle.”
Nike By Bugis is located at Bugis Junction, 200 Victoria St, #01-112, Singapore.
About GMG
GMG is a global well-being company whose vision is to inspire people to win in ways that make the world better. GMG retails, distributes, and manufactures a portfolio of leading international and home-grown brands across sport, food, and health sectors with investments spanning four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods.
In 2020, GMG acquired Royal Sporting House, a leading multi-brand sports retailer in Singapore and Malaysia, extending its reach into key Asian markets with a potential customer base of up to 700 million people. In 2022, GMG further expanded its Asia footprint with the acquisition of Nike-only stores from SUTL Corporation.
Under the ownership and management of the Baker family, GMG has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, it has introduced more than 120 brands into its markets, including international brands such as Nike, Under Armour, and Timberland.
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