GMG Sports

Established in 1979, GMG Sports is the largest sports retailer and distributor in the Middle East with more than 200 stores across the GCC. Our portfolio features homegrown concepts and over 90 powerhouse sports and fitness brands such as Nike, Columbia, Jordan, The North Face, Timberland, Vans and more.

Our aim is to provide authentic sports gear across various categories including football, basketball, men’s, women’s and kids’ fitness, athleisure, water sports, outdoor and even home fitness equipment.



Geographical Presence


Own Concepts

Sun & Sand Sports

Sun & Sand Sports houses a diverse portfolio of sports, fitness and lifestyle brands under one roof.

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Sports Market

A multi-brand sports store that houses the most popular lifestyle and fitness brands at a value-for-money proposition.

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Pedaliere is home to some of the most sought-after brands in the cycling world and offers the cycling community a range of road, mountain and hybrid bicycles, cycling accessories, services, and weekly group rides.

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A growing community of sneakerheads who crave the hottest drops, the latest styles and the freshest apparel. Cop what’s trending, create your own or just stay in the know – Dropkick is where it’s at, because When The Hot Kicks Drop, Walk This Way.

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Basketbolista is a pinnacle destination for all things Basketball. Created to fulfill the needs of all ballers in the UAE with premium basketball footwear, apparel, and equipment.

SSS Active

SSS Active is a destination for fitness equipment and accessories in the region boasting exclusive retail and distribution rights for industry leading brands.


Nu Athlete offers sports apparel and footwear for boys and girls aged 0-14. Located in Doha Festival City, Qatar, the best of lifestyle and sports brands cater to multiple sporting categories such as football, basketball, running, swimming, training and athleisure.



Nike creates groundbreaking footwear, apparel, equipment, accessories, and services for every athlete.

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Timberland is a timeless classic brand of boots, shoes, clothing & accessories made for the rugged outdoors.

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Columbia Sportswear has been making innovative no-nonsense gear for people who enjoy the outdoors for decades.

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The North Face

For over 50 years, The North Face has made active wear and outdoor sports gear.

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Vans is the original action sports footwear company grounded in youth, authenticity and individual style. Van purpose is to embody and represent the creativity and self-expression at the core of action sports and youth culture.

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The Jordan brand of basketball shoes and athletic clothing is designed ‘for the love of the game’, and is a tribute to Michael Jordan, the greatest basketball player of all time. At the heart of urban cool, the Jordan store in Dubai Mall is the first flagship store in the Middle East.

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