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Toy Magic was established in Dubai in 2000 to distribute global toys and nursery products to markets across the UAE, Saudi Arabia, Oman, Kuwait, Qatar and Bahrain.

We have successfully launched an extensive number of best-selling global brands and products in the GCC, from the BBC licensed Teletubbies and HIT Entertainment licensed Thomas & Friends to the popular TOMY and Huffy ranges. As a result, we have secured a significant market share with local, regional and international retailers and become one of the leading distributors of children’s products in the GCC. We are also the Middle Eastern distributor for an extensive selection of Disney and HIT Entertainment products, such as the Disney Princess and Disney Cars range and the popular Thomas & Friends.

We work alongside major local, regional and international retailers to distribute across the GCC region. Our customers include Mothercare, BabyShop, Early Learning Centre, Toys R Us, Hamleys and Gulf Greetings.

We are dedicated to marketing quality durable children’s products that not only entertain and educate children but do so in a safe way. We adhere to the very highest international safety standards, including the European safety requirement EN71 and the ASTM (American Society Standards Testing and Materials) standards.