Note from the CEO

While times change, consumers still expect engaging experiences from brands. This has been our mission for the last four decades at GMG. It is a mission that keeps us constantly rethinking and reimagining the way brands contribute to society. This mission also means challenging ourselves to look at innovative ways to bring added value to our partners and our customers across the Middle East.

We do this through placing a fundamental value on people. It is our people that keep GMG evolving and ahead of market trends. Our people are encouraged to be the change they want to see, to appreciate simplicity as the essence of great ideas, and that no matter what they do—think about the consumer first.

These values ultimately enable our GMG family to be a strong partner for growth and innovation in the Middle East. We are a truly entrepreneurial brand that remains ahead of the curve while delivering strong returns on investment.

We invite you to join us on this journey into the future.

Mohammad A. Baker

Deputy Chairman & CEO