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Sun and Sand Sports was established in 1979 and was the first business set up as part of GMG. With more than 200 stores in six markets across the Middle East, Sun & Sand Sports offers more than 90 diverse sports brands to discerning customers across the region.

With exclusive retail and distribution rights for world famous names such as Adidas, Arena, Babolat, Columbia, Nike, The North Face, Timberland and Vans - Sun & Sand Sports is committed to exceeding customer expectations whilst delivering an outstanding retail experience.

With 183 stores currently in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, Sun & Sand Sports has embarked on an aggressive expansion plan with over 500 stores set to open between 2015 and 2022, marking the most significant expansion to date. With a rapid growth plan, Sun and Sand Sports will not only be the largest sporting goods and lifestyle retailer and distributor in the MENA and subcontinent region but will also have established itself internationally.