Management Profile

Gulf Marketing Group

Management responsibility is held by the group board, comprising of Group Chairman; Abdul Aziz Hassan Baker, Deputy Chairman; Mohammad Baker, Chief Executive Officer; Amin Nasser, Chief Financial Officer; Kapil Sethi, Executive Director & President of Education; Amira Baker and President for the Sports Division, Miquel Pancorbo. All business units are handled by talented general managers and a full team of experienced experts, with support from the board and the management team.



Abdul Aziz Hassan Baker

Abdul Aziz Hassan Baker is the founder and Chairman of GMG and continues to lead its growth and expansion in the UAE. Since 1978, the company has steadily expanded into one of the Middle East’s leading corporations with a clear vision and mission to continue providing value and service to its customers.

Mohammad A. Baker

Deputy Chairman & CEO
Mohammad Baker was appointed to the role of Deputy Chairman of Gulf Marketing Group in 2011 and as Deputy Chairman & CEO in 2014. Mohammad leads the strategic growth of GMG’s business units, diversification initiatives and sports strategy. Mohammad graduated with a Bachelor of Applied Science degree in Finance and Management with Honours from Suffolk University, Boston.

Amira A. Baker

Executive Director & President of Education
Amira Baker joined Gulf Marketing Group in 2008 and was appointed to member of the board of directors in 2012. Responsible for providing leadership and strategic direction to the business units of the group, Amira plays a key role in launching new businesses. Amira is the Director of Emirates British Nursery. She graduated with a Bachelor in Business Management from The American University of Dubai, UAE in 2004.

Amin Nasser

Amin Nasser was appointed COO of Gulf Marketing Group in April 2015. He is responsible for the group growth and productivity objectives and initiatives across the Middle East region, working closely with the Group Deputy Chairman Mohammad Baker. Prior to his appointment, Nasser was heading PWC Family Business Forum in UAE and UK since 1980. He was responsible for developing the firm’s strategy in Family Business Advisory Services in the Middle East. Amin’s business advisory and corporate finance experience includes numerous of sectors such as Government body, Oil and gas, Airlines, Manufacturing, construction and trading. He is also member of the Association of Chartered Certified Accountants in England & Wales and the Family Firm Institute in USA

Kapil Sethi

Kapil Sethi was appointed CFO of Gulf Marketing Group in October 2016, having joined the Group in 2012. In his capacity, he is responsible for directing and overseeing GMG financial administration and planning including management of accounting systems, budget planning and implementation, short and long-term forecasting and strategic planning. Prior to joining GMG, he worked as a Director, Assurance services, with PwC, servicing a group of local and international clients across variety of industries such as retail & consumer, engineering & construction, insurance, shipping and telecommunication. He is also member of the Institute of Chartered Accountants of India.

Miquel Pancorbo

President of Sports Division
Miquel was appointed by Gulf Marketing Group in January 2014 to lead the sports operations of the group. Responsible for the distribution and retail of 30+ brands including Nike and Sun & Sand Sports, Miquel leads a team of general managers to sustainable growth and market success. Prior to joining GMG, Miquel spent eight years with Nike in sales and leadership positions.

Shehzad Ahmad

President of Food Division
Shehzad Ahmad joined Gulf Marketing Group in April 2013 and is responsible for the profitable growth of Food Division of the Group. He earned his MBA (Marketing) degree in 1997 from the University Institute of Management in India. Prior to joining GMG, he worked with Federal Foods as Director of Business Development where he spent 13 years of his vibrant professional career.

NS Balasubramanian

President of Healthcare Division 
NS Balasubramanian has been at the forefront of the GMG's Healthcare division since 2003. With an overall holistic approach to healthcare retailing and a passion for nutrition and wellness, Bala has been working in the retail pharmacy industry in the UAE since 1994. Throughout his 22 years of experience he has built two leading chains from modest beginnings. 
Bala is a graduate of Pharmacy from Dr MGR Medical University, Madras with State First Rank and Gold Medal.

Paul Maycock

Senior Vice President of Trilogi Logistics
Paul Maycock was appointed by Gulf Marketing Group in June 2015 to lead the Trilogi Logistics Business Unit for the group. Responsible for the warehousing and distribution of Sports retail brands including Nike and Sun & Sand Sports as well as the Food Service operations for Farm Fresh, Paul leads a team of general managers who drive and develop the logistics functions for the Group. Prior to joining GMG, Paul has over 30 year experience in Logistics and supply chain with 20 year spent in GCC region.